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Business 101... Literally
Introduction
Welcome (10:40)
Establishing your business - all the things you need to do to get started
Choosing a Name (11:36)
Trademarks and Legal Advice (3:42)
Registering a Domain (6:19)
Setting Up Professional Email (4:41)
Business Structures (4:07)
Financials (7:51)
Creating a simple business plan you'll actually use!
Introduction (3:44)
What is Your Point of Difference (7:45)
Creating a Customer Avatar (2:14)
Customer Avatar Example (8:02)
Marketing
SWOT Analysis (10:43)
Market Evaluation (4:11)
Break Even Analysis (6:20)
Legalities (5:04)
Pricing (8:32)
Money Mindset (4:51)
Nailing your brand personality
Why Branding Is So Important (9:56)
Inspiration Board/ Mood Board (5:45)
Creating Your Look (8:49)
Your Logo (10:18)
Creating a website you'll love
Website Platform Considerations (21:33)
The Words That Sell (15:50)
What Copy Do You Need For Your Website (7:59)
Find Your Customers Words (8:32)
SEO | Search Engine Optimisation (17:18)
Google Analytics (3:01)
What to do Before Your Site Goes Live (4:21)
Introduction to Marketing
How to attract customers + sell to them (5:12)
Create Your Marketing Plan and Set Goals (10:49)
Customer Life Cycle (4:02)
What The Hell Is A Sales Funnel? (5:23)
Telling Your Story (3:33)
How to Drive Traffic to Your Site, and Why it is Important (14:31)
Conversion Rate Optimisation (6:31)
Do I Need to Hustle? (6:26)
Social Proof: Reviews + Testimonials (7:40)
Visuals | Graphics (6:00)
Get Your Socials Sorted
Getting Started On Social (8:13)
Facebook (4:29)
Instagram (7:26)
Pinterest (7:55)
YouTube (4:05)
Twitter (5:33)
Other Social Channels (6:24)
How Often To Post (3:50)
How To Get More Followers (10:20)
Facebook Groups (6:34)
Social Media Scheduling Tools (6:08)
Tailwind (7:57)
Later (6:45)
Buffer (4:04)
Using A Social Media Manager (3:01)
Throw some money at it marketing AKA paid advertising
Facebook Paid Ads (6:15)
Instagram Paid Ads (3:14)
Pinterest Promoted Pins (2:23)
Other paid social media options (6:24)
Paid Search Engine Advertising (7:23)
The wonderful world of email marketing
Why Email Marketing is so awesome (9:34)
What you need to be aware of (6:57)
Options for email marketing programs (10:43)
How to get subscribers (7:37)
Setting Up A Welcome Sequence (4:24)
Setting Up Transactional Emails (2:35)
Making Your Emails Are 100% Legal (5:27)
Segmentation (5:19)
A few helpful things for selling your products online
Inventory Management (5:44)
Shipping + Fulfilment (4:42)
Wholesaling (4:08)
Alternative Sales Channels (3:20)
Social media isn't everything - 8 other ways to market your business
SEO Benefits of Long-Term Blogging (5:58)
Podcasting (4:17)
Video Marketing, How To Get Videos (8:03)
List in Directories (3:49)
Engage in Networking (3:37)
Google My Business (2:55)
Plain Old Hustle, Create Lists of People to Sell to (6:33)
Expos + Trade Shows (5:16)
Your customers really are the lifeblood of your business - show them some love!
Why it is so important to keep customers happy (5:12)
Surprise and Delight Know Your Customer (3:47)
Customer Relationship Software (CRM) (3:00)
On-Boarding/Welcoming Customers (6:41)
Working With. For Friends & Family (5:39)
How To Deal With Haters + Trolls (5:27)
Dealing with Difficult Situations (8:41)
The Joy of Criticism (6:48)
Offboarding (5:46)
Follow Up Emails/ Surveys (2:59)
Making Sh*t Happen
How To Work Effectively From Home (8:16)
Blocking Time Out For Maximum Productivity (8:04)
Creating A Priority Matrix (4:51)
Productivity - 3 Most Important Things (5:33)
Automations - IFTTT + Zapier (6:09)
Outsourcing work (6:42)
How To Find The Right Staff (3:42)
How To Manage External Staff (6:49)
Creating Operating Procedures (SOP's) (3:39)
Backing Everything Up (4:11)
Plan B - In Case of Emergency (5:39)
You've reached the end... but it's really the beginning
What Now? (6:04)
Resource Guide - All The Tools You Need
Creating a Customer Avatar
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